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Agribition highlighting changing producer economy with advancements in ag-tech

Agribition highlighted advancements in agriculture-technologies this week, showing producers how new tech can save them money, time and limit hard labour.

FarmSimple operates out of Vibank, Sask. The local company makes a device to monitor livestock’s water supply, like trough level or temperature, which is highly important in the winter months.

Co-founder Katlin Lang said Agribition was the perfect place for him to showcase the benefits of his product directly to producers.

“It’s huge for us to be here,” he said. “Agribition last year was our first trade show and [producers] get a sense of what this thing actually looks like in-person instead of just seeing it over the internet.”

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Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies