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Agribition Hosts Cattlemen Roundtable

A large number of international visitors were on hand for Canadian Western Agribition this week, including some from the United States.
 
Many of them took part in a cattlemen's roundtable at the show, where US country of origin labelling (COOL) was a major topic of discussion.
 
Dar Geiss with the Minnesota Cattlemen's Association, explains the beef processing industry in his state has been affected adversely by cool.
 
"The St. Paul plant was closed down last summer," he said. "It shut down primarily because of the lack of cows available to be processed."
 
The WTO recently ruled the US was discriminating against Canadian beef exports with COOL, and the federal government says they are considering retaliatory tariffs if the legislation is not repealed.
 
Geiss says most Americans don't believe that the retaliatory measures will be put in place, but he believes Canada will and should impose them.
 

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

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• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.