AgriClear and United Producers Inc. Announce Strategic Alliance

Aug 16, 2017

AgriClear, North America's premier online cattle transaction and payment platform, together with United Producers Inc. (UPI), one of North America's largest farmer owned and operated livestock marketing cooperative, today announced a collaborative agreement to benefit livestock farmers across the Midwest. UPI will now utilize AgriClear as its digital marketing solution for online cattle transactions, which will bring innovative livestock marketing technology to current and future UPI members.

"We're very excited to partner with UPI to power a unique, modern solution for the cattle industry. The combination of UPI's marketing expertise, vast network and commitment to evolving technology to meet member needs, along with AgriClear's leading-edge cattle trading platform, is an offering unlike any other in North America," said Nevil Speer, Vice President of U.S. Operations, AgriClear. "This alliance provides cattle buyers and sellers with full transparency throughout the payment process along with a mechanism to trade cattle based on their true value."

"UPI prides itself on providing leading-edge marketing solutions that provide real value to producers. Joining forces with AgriClear to expand the package of services available to UPI cattle producers is a natural evolution of our growing spectrum of options for producers of all sizes throughout the Midwest and beyond. We are constantly seeking to provide producers with a competitive advantage in an ever-changing and evolving marketplace directly or through innovative partnerships," added Mike Bumgarner, President & CEO UPI.

Source: Agriclear

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.