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Agriculture Roundup for Friday January 13, 2023

There are leadership changes at the Canadian Pork Council.

René Roy, a pork producer from Quebec, was elected as the new chair, and Scott Peters of Manitoba has been elected as the new first vice chair.

The organization’s longest-serving chair in its history, Rick Bergmann, retired from the board after 5 years of service to the national organization.

Bergmann navigated the pork industry through several challenging issues since joining the board in 2008, such as the global pandemic, WTO challenges, CPTPP and NAFTA trade negotiations.

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Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.