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Agriculture This Week: Will cows become the scapegoat for climate change?

When you have been involved with fairs and exhibitions as long as I have -- roughly 20 years showing stock and now roughly 35 as a journalist -- you have seen a lot of beef on the hoof.

I was reminded of that this past week as I attended the Yorkton Regional 4-H Show that was part of the local summer fair.

There is always something nostalgic for me in attending livestock shows. I was not a 4-H member as a youth but I was in the show ring at age five, so I have an appreciation for the work associated with exhibiting stock, and with the exhilaration of a red ribbon, and the disappointment when your animal does not catch the judge’s eye.

But, this year the show generated a different feeling, one where I found myself wondering what the fate of such shows may be, and in fact what will the fate of cattle production be.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.