Agriculture This Week: Will cows become the scapegoat for climate change?

Jul 14, 2023

When you have been involved with fairs and exhibitions as long as I have -- roughly 20 years showing stock and now roughly 35 as a journalist -- you have seen a lot of beef on the hoof.

I was reminded of that this past week as I attended the Yorkton Regional 4-H Show that was part of the local summer fair.

There is always something nostalgic for me in attending livestock shows. I was not a 4-H member as a youth but I was in the show ring at age five, so I have an appreciation for the work associated with exhibiting stock, and with the exhilaration of a red ribbon, and the disappointment when your animal does not catch the judge’s eye.

But, this year the show generated a different feeling, one where I found myself wondering what the fate of such shows may be, and in fact what will the fate of cattle production be.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.