Formerly known as the Canadian Cattlemen's Association, the beef focused organization has launched its new brand, and will now be known as the Canadian Cattle Association. By leveraging its new brand, the CCA hopes to highlight the strong and diverse group dedicated to raising some of the world's best beef.
The rebrand aims to better position the CCA as "dynamic, forward-thinking, climate positive and quintessentially Canadian," according to the CCA website.
Along with its name rebranding, the CCA has also released a new logo centered around Canada, it's cattle and the environment.
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