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Agrimart: CCA now Branded as the Canadian Cattle Association

Formerly known as the Canadian Cattlemen's Association, the beef focused organization has launched its new brand, and will now be known as the Canadian Cattle Association. By leveraging its new brand, the CCA hopes to highlight the strong and diverse group dedicated to raising some of the world's best beef.

The rebrand aims to better position the CCA as "dynamic, forward-thinking, climate positive and quintessentially Canadian," according to the CCA website.

Along with its name rebranding, the CCA has also released a new logo centered around Canada, it's cattle and the environment.

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Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Video: Why Invest in Canada’s Seed Future? | On The Brink: Episode 3

Darcy Unger just invested millions to build a brand-new seed plant on his farm in Stonewall, Manitoba so when it’s time for his sons to take over, they have the tools they need to succeed.

Right now, 95% of the genetics they’ll be growing come from Canadian plant breeders.

That number matters.

When fusarium hit Western Canada in the late 90s, it was Canadian breeders who responded, because they understood Canadian conditions. That ability to react quickly to what’s happening on Canadian farms is exactly what’s at risk when breeding programs lose funding.

For farmers like Darcy, who have made generational investments based on the assumption that better genetics will keep coming, the stakes are direct and personal.

We’re on the brink of decisions that will shape our agricultural future for not only our generation, but also the ones to come.

What direction will we choose?

On The Brink is a year-long video series traveling across Canada to meet the researchers, breeders, farmers, seed companies, and policymakers shaping the future of Canadian plant breeding. Each week, a new story. Each story, a piece of the bigger picture.

Episode 3 is above. Follow Seed World Canada to catch every episode, and tell us: Do you think the next generation will have the tools they need to success when they takeover? How is the future going to look?