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AITC-C Celebrates 10th Annual Canadian Agriculture Literacy Month

This March marks the 10th annual Canadian Agriculture Literacy Month (CALM).
 
“This year marks an important milestone for the invaluable work done by AITC,” said Federal Agriculture Minister Marie-Claude Bibeau, Minister of Agriculture and Agri-Food. “I wholeheartedly support their mission to engage our youth in the great story our farmers have to tell about how our food is made. Hopefully, more Canadians will see the exciting and fulfilling career opportunities in the agriculture sector. Agriculture in the Classroom is helping to close the gap between urban and rural, which is more important than ever, and our Government will continue to support them in this vital work.”
 
Like most events for 2021, CALM activities and events across Canada are going virtual.
 
Each province will offer connections to local agriculture professionals and farmers while providing interactive programming for classrooms. Agriculture in the Classroom Canada (AITC-C) will also highlight farmers across Canada with daily ‘Our Food, Our Story’ videos on social media and the release of 10 online, interactive resources for educators to access.
 
“AITC-C is thrilled to host Canadian Agriculture Literacy Month in 2021 and celebrate ten years of sharing the Canadian agriculture and food story with students from coast to coast!” said Johanne Ross, AITC-C Executive Director. “We can reach even more classrooms this year by bringing the program totally online and making meaningful connections between tens of thousands of students and those of us that work in the agri-food sector.”
 
More information about this event can be found at: www.aitc-canada.ca/calm2021
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Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.