Alberta Milk has launched a campaign in which they are encouraging the people of this province to help them reach a $100,000 donation target – to support Albertans facing food insecurity through a partnership with Food Banks Alberta.
Up until July 11, 2023, Alberta Milk will donate $1, to a maximum of $50,000, to Food Banks Alberta for every “like and share” of select influencer posts. The influencer post can be viewed here.
From July 12, 2023, to August 1, 2023, Alberta Milk will match donations to Food Banks Alberta up to a maximum aggregate amount of $50,000. In total, the goal is to reach $100,000 in support of Food Banks Alberta, which supports 113-member food banks throughout the province.
“Having secure access to healthy, nutritious food is something that many of us may take for granted, but for others it is a serious challenge,” says Karen Pierik, who operates a dairy farm alongside her husband and four children, near Ponoka. “I am proud that Alberta dairy farmers are doing something tangible to address this issue and urge Albertans to support the effort.”
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