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Alberta Milk Launches $100,000 Campaign to Benefit Food Banks Alberta & Residents Facing Food Insecurity

Alberta Milk has launched a campaign in which they are encouraging the people of this province to help them reach a $100,000 donation target – to support Albertans facing food insecurity through a partnership with Food Banks Alberta.

Up until July 11, 2023, Alberta Milk will donate $1, to a maximum of $50,000, to Food Banks Alberta for every “like and share” of select influencer posts. The influencer post can be viewed here.

From July 12, 2023, to August 1, 2023, Alberta Milk will match donations to Food Banks Alberta up to a maximum aggregate amount of $50,000. In total, the goal is to reach $100,000 in support of Food Banks Alberta, which supports 113-member food banks throughout the province.

“Having secure access to healthy, nutritious food is something that many of us may take for granted, but for others it is a serious challenge,” says Karen Pierik, who operates a dairy farm alongside her husband and four children, near Ponoka. “I am proud that Alberta dairy farmers are doing something tangible to address this issue and urge Albertans to support the effort.”

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Trending Video

Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.