Alberta Pork Launching Producer Survey to Serve You Better

May 05, 2015

As part of our efforts to support producers, Alberta Pork staff will be conducting a short phone survey beginning next week. Since our last producer survey in 2011, a lot has changed in the industry, and as your representative, it’s critical that we have up-to-date information to ensure that the programs we’re working on for you will meet your needs.

As well, we must have current facts and figures on pork production in Alberta to effectively advocate for you with government and tell your story to media and consumers.

Any information you provide us is strictly confidential. When talking with government or consumers, we will only be using total numbers (eg. “x” total number of sows in Alberta, “x” total number of market pigs in Alberta). Your individual details will not be shared with anyone under any circumstances.

We know you’re very busy, so we will do our best to gather your information quickly and efficiently.

Thank you in advance for your cooperation. By completing the survey, you will play a key role in helping us to serve you better and stay relevant to your needs.

Source: AlbertaPork

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.