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Alberta shows once again it is rodeo country

Alberta has long been known as the home of rodeo, with the Canadian Finals Rodeo being one of the province’s flagship events. It showcases the grit, talent and dedication of athletes who embody the spirit of the West. The 50th Canadian Finals Rodeo wrapped up this past weekend in Edmonton, leaving a lasting impact on the city and province.

The annual event celebrated the talent of Canada's rodeo stars and highlighted Alberta as the heart of rodeo culture in the country. Alberta’s government is proud to be investing $4.5 million over three years, bringing the event to Edmonton this year, in 2025 and 2026, ensuring this world-class rodeo stays in the province, now and into the future.

“I’m so impressed with the talent showcased at the 50th Canadian Finals Rodeo last week. We’re thrilled to have supported Edmonton in hosting such an iconic event, and even more proud of the significant economic boost it brings to our local businesses and tourism sector. Alberta is, and will always be, rodeo country!”

Joseph Schow, Minister of Tourism and Sport

The economic impact of the event in Edmonton was calculated at more than $30 million and supported more than 5,500 jobs. The four-day event drew more than 42,000 spectators that filled over 12,000 hotel rooms.

"It was great to see the Canadian Finals Rodeo back in Edmonton this year. Our livestock community contributes so much to the sport of rodeo, and we wouldn’t have this level of competition without the production of great bucking horses and bulls. I am proud to witness the animal athletes from our bucking horse and bull producers in Alberta. The caliber of stock that they bring to each rodeo throughout the years is remarkable.”

RJ Sigurdson, Minister of Agriculture and Irrigation

“CFR50 was a huge success. Edmontonians and Edmonton businesses embraced the return of professional rodeo to our city, which saw the streets of downtown teeming with cowboys, cowgirls and rodeo lovers from across the prairies and around the world. From the volunteers to the competitors to all the sponsors, partners and friends of CFR, thank you to everyone who helped bring the thrill of exciting western action to more than 42,000 spectators, and a more than $30 million economic impact to our city.”

Traci Bednard, president and CEO, Explore Edmonton
Alberta’s government remains committed to ensuring Alberta continues to host world-class events that enrich the province’s cultural and economic fabric. By continuing to invest in large-scale sporting and cultural events like the Canadian Finals Rodeo, Alberta is ensuring that it remains a premier destination for competitors, fans and guests from across the world.

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Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

Video: Advancing Swine Disease Traceability: USDA's No-Cost RFID Tag Program for Market Channels

On-demand webinar, hosted by the Meat Institute, experts from the USDA, National Pork Board (NPB) and Merck Animal Health introduced the no-cost 840 RFID tag program—a five-year initiative supported through African swine fever (ASF) preparedness efforts. Beginning in Fall 2025, eligible sow producers, exhibition swine owners and State Animal Health Officials can order USDA-funded RFID tags through Merck A2025-10_nimal Health.

NPB staff also highlighted an additional initiative, funded by USDA Animal and Plant Health Inspection Service (APHIS) Veterinary Services through NPB, that helps reduce the cost of transitioning to RFID tags across the swine industry and strengthens national traceability efforts.

Topics Covered:

•USDA’s RFID tag initiative background and current traceability practices

•How to access and order no-cost 840 RFID tags

•Equipment support for tag readers and panels

•Implementation timelines for market and cull sow channels How RFID improves ASF preparedness an