Analyst sceptical about a return to $20/bushel canola prices

Apr 18, 2023

The sharp drop in canola prices caught more than a few people off guard last month.

But farmers hoping for a return to canola prices in the high teens will likely be disappointed, according to Mike Jubinville, the senior market analyst with MarketsFarm.

Speaking to farmers during a recent webinar, Jubinville described the price drop of canola as the March Massacre.

“Canola dropped about $100 a tonne in a very short period of time on the futures. To us, those losses seemed well over done, and we are seeing elements of a corrective rebound in the process,” Jubinville said. “Still, these macro economic worries that linger create a bit of a wet blanket on rally potential not just on canola, but I think for all commodities.”

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Video: Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose.

On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers reframe the conversation: independent seed companies in Canada represent upwards of $1.7 billion in dedicated seed infrastructure, approximately 3,000 full-time equivalent jobs in rural communities, and an estimated $20 million in annual community contributions. And roughly 90% of Canada's cereals, pulses, and other small pollinated crops flow through them.

The survey also asked how dependent these businesses are on public plant breeding to survive. The answer was unambiguous. For policymakers evaluating the future of publicly funded breeding programs, Funk argues the economic case for this sector and the case for public plant breeding are the same argument.

On the Brink is a cross-country video series exploring the future of plant breeding in Canada. Each episode features voices from across the industry in an open, ongoing conversation about innovation and long-term investment in Canadian agriculture.