Attention by Consumers is Needed with Issues Facing Farmers and Supply Chains

It has been mentioned several times over the past week,the importance of consumers having their say when it comes to some of the issues facing Canada's farmers and supply chains right now.

 

Contacting your MLA's and MP's is certainly one way you can do that....whether you live in rural or urban areas of the province. Alberta Conservative MP Earl Dreeshen, the father of Alberta's provincial ag minister, says Ottawa needs to hear those messages.  "Make sure to continue to push the message.  On Tuesday, I'm the deputy shadow minister for industry and we are going to be having the Ag minister at our virtual meeting, so we will be pushing those types of questions."

 

"The meeting is all COVID related so the issues that are happening in Canada's industries an ag being one of the key ones.  Getting us (MP's) that information so that we can send it to them, if you are also sending it to the minister, that way you know that they should respond to it.  That's why the big push to make sure they understand what it is really like here on the ground," comments Dreeshen.

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.