Augmenta next iteration of GreenSeeker

May 03, 2023

The original GreenSeeker helped farmers manage variable rate nitrogen, but the inventor has expanded the basic technology to include in-field real-time variable rate for liquid fertilizer blends, plant growth regulators, herbicides, fungicides and desiccants.

If it’s growing in a field and can be measured remotely, Greek inventor Dimitris Evangelopoulos wants to analyze it.

Augmenta is the name of his latest crop sensing device. It augments and expands on basic GreenSeeker technology by using cameras in addition to sensors to read the crop. And it manages much more than nitrogen.

Augmenta maximizes the potential of every acre by scanning and analyzing inch-by-inch at sprayer speeds up to 30 km/h. It employs a new generation of passive sensors combined with a five-spectrum, 4K-camera.

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies