Award-Winning Dealers Share Precision Revenue Growth Opportunities & More

Apr 25, 2024

A trio of representatives from Precision Farming Dealer’s Most Valuable Dealerships (MVD) shared their keys to success during the 2024 Precision Farming Dealer Summit in Indianapolis. Adam Gittins, president and general manager of 2024 MVD HTS Ag, Jason Leary, ag technology manager for 2019 MVD Crystal Valley, and Scott Staum, regional advanced cropping system specialist for 2018 MVD Central Valley, detailed the processes and practices that make their businesses successful during a panel discussion. Here are some highlights from the conversation.

What changes have you recently made to grow precision revenue?

Staum: For the past 3 years, we’ve had consistent growth across all of our platforms in precision ag. A lot of that is due to increase in market share. We’ve restructured our team a little bit more since 2018. I believe that increase in market share is due to a lot more confidence from the producers in our area and a little bit more buy-in from our internal team as well.

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Video: Supplemental Nitrogen on Soybeans: Can Early Nitrogen Increase Yield?

Can supplemental nitrogen help soybeans reach higher yield potential? Technical Agronomist Tim Sickman walks through an ongoing trial at the Nutrien Innovation Farm in Owensboro, Kentucky, exploring whether a modest amount of nitrogen applied at planting can support higher-yielding soybean environments.

The trial compares 30 pounds of supplemental nitrogen across both 15- and 30-inch rows, along with treatments that include sulfur and micronutrients. Similar trials conducted in 2024 and 2025 delivered a six- to seven-bushel yield response, prompting the team to expand the research this season.

Early observations show that treated soybeans are slightly taller and averaging about two additional nodes on the main stem. These added nodes could create more opportunities for blooms and pods, but the true results will come at harvest when the team evaluates pod development, seed fill and final yield.

In This Video:

Why high-yield soybeans may need supplemental nitrogen

Results from the 2024 and 2025 trials

Nitrogen treatments in 15- and 30-inch rows

Fertilizer placement and application methods

Differences in plant height and node counts

Potential effects on pod development and yield