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B.C. beef on the plate, let’s celebrate!

B.C. Beef Day is on the menu outside the Parliament Buildings with government, industry representatives and the public celebrating a resilient B.C. beef sector and its major contributions to British Columbia’s food security.

“Our government fully recognizes the importance of our B.C. ranching sector and how it is a key economic driver in the province,” said Pam Alexis, Minister of Agriculture and Food. “When consumers buy locally grown, raised, harvested and processed beef, they are supporting farmers and ranchers that live in their own communities and help strengthen our provincial food system and economy.”

B.C. ranchers supply beef to local, national and international markets. The B.C. beef industry is primarily cow-calf operations, and more than 80% of its cattle are farmed in four regions of the province: Lower Mainland-Southwest, Thompson-Okanagan, Peace River and Cariboo. In 2022, the sector marketed more than 90,500 tonnes of beef, valued at $269 million.

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Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

Video: Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

In this episode of The Swine it Podcast Show, Dr. Jordan Gebhardt from Kansas State University and Matt Einarson from SAM Nutrition explore how academic–industry partnerships are driving innovation in swine nutrition. They share how collaborations support graduate training, create credibility, and translate research into practical strategies for producers. Discover real trial outcomes, sustainability initiatives, and why bridging science with industry is essential for the future. Listen now on all major platforms!

"The partnership with universities allows research to stay current, answering real questions that nutritionists and producers are asking today." - Dr. Jordan Gebhardt

Meet the guest: Dr. Jordan Gebhardt / jordan-gebhardt-9a6b4b120 , Associate Professor of Swine Production at Kansas State University, combines expertise in veterinary medicine and applied swine nutrition to improve herd health and productivity through research and student training. Matt Einarson / matt-einarson-7a00a123 , Vice President of Sales and Business Development North America at SAM Nutrition, brings more than two decades of leadership in global agribusiness, specializing in strategy, market development, and feed innovation.