B.C. beef on the plate, let’s celebrate!

May 12, 2023

B.C. Beef Day is on the menu outside the Parliament Buildings with government, industry representatives and the public celebrating a resilient B.C. beef sector and its major contributions to British Columbia’s food security.

“Our government fully recognizes the importance of our B.C. ranching sector and how it is a key economic driver in the province,” said Pam Alexis, Minister of Agriculture and Food. “When consumers buy locally grown, raised, harvested and processed beef, they are supporting farmers and ranchers that live in their own communities and help strengthen our provincial food system and economy.”

B.C. ranchers supply beef to local, national and international markets. The B.C. beef industry is primarily cow-calf operations, and more than 80% of its cattle are farmed in four regions of the province: Lower Mainland-Southwest, Thompson-Okanagan, Peace River and Cariboo. In 2022, the sector marketed more than 90,500 tonnes of beef, valued at $269 million.

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Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.