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B.C. beef on the plate, let’s celebrate!

B.C. Beef Day is on the menu outside the Parliament Buildings with government, industry representatives and the public celebrating a resilient B.C. beef sector and its major contributions to British Columbia’s food security.

“Our government fully recognizes the importance of our B.C. ranching sector and how it is a key economic driver in the province,” said Pam Alexis, Minister of Agriculture and Food. “When consumers buy locally grown, raised, harvested and processed beef, they are supporting farmers and ranchers that live in their own communities and help strengthen our provincial food system and economy.”

B.C. ranchers supply beef to local, national and international markets. The B.C. beef industry is primarily cow-calf operations, and more than 80% of its cattle are farmed in four regions of the province: Lower Mainland-Southwest, Thompson-Okanagan, Peace River and Cariboo. In 2022, the sector marketed more than 90,500 tonnes of beef, valued at $269 million.

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New PIC Technology Transforming Pork Quality!

Video: New PIC Technology Transforming Pork Quality!


Clay Eastwood, Applied Meat Scientist at PIC tells us how their Pork Chop Studio team is using advanced imaging and artificial intelligence to create ideal eating experience.

The new technology analyzes pork quality traits with unprecedented precision, consistency and efficiency. Using a high-end camera system with studio lighting it captures 4K images at the touch of a button. These images reveal extremely fine details, like muscle fiber striations and other characteristics not easily visible to the human eye.