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BCRC ANNOUNCES $2 MILLION IN FUNDING FOR 12 BEEF RESEARCH PROJECTS

Twelve research projects have been awarded a total of $2 million in funding by the Beef Cattle Research Council (BCRC) through the 2022/2023 annual call. Through these projects, the $2 million of industry funding will be leveraged with over $4 million in matching funding through government and industry partners.  

As an Alberta beef producer, including a backgrounding feedlot and cow-calf operation, BCRC Chair Craig Lehr sees first-hand how applied research improves the productivity and profitability of Canadian beef production.

“We are able to leverage producer dollars from the Canadian Beef Cattle Check-Off to support research that truly matters to the day-to-day management of our herds,” says Lehr. “This is important work. The BCRC not only funds the research but develops practical resources to support producers in making informed decisions to improve profitability, keep Canadian beef competitive and continue our ability to operate with a social license.”  

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World Without Cows - Official Trailer

Video: World Without Cows - Official Trailer


In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.