BCRC ANNOUNCES $2 MILLION IN FUNDING FOR 12 BEEF RESEARCH PROJECTS

May 25, 2023

Twelve research projects have been awarded a total of $2 million in funding by the Beef Cattle Research Council (BCRC) through the 2022/2023 annual call. Through these projects, the $2 million of industry funding will be leveraged with over $4 million in matching funding through government and industry partners.

As an Alberta beef producer, including a backgrounding feedlot and cow-calf operation, BCRC Chair Craig Lehr sees first-hand how applied research improves the productivity and profitability of Canadian beef production.

“We are able to leverage producer dollars from the Canadian Beef Cattle Check-Off to support research that truly matters to the day-to-day management of our herds,” says Lehr. “This is important work. The BCRC not only funds the research but develops practical resources to support producers in making informed decisions to improve profitability, keep Canadian beef competitive and continue our ability to operate with a social license.”

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Video: CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

CEOs of the Industry, we sit down with Dr. Jay Miller, CEO of The Maschhoffs, to explore his remarkable journey from veterinary consultant to executive leader at one of America’s largest family-owned pork production companies.

Dr. Miller shares how his outside-in perspective shaped his leadership approach, what it was like transitioning from advisor to CEO, and how he’s balancing the company’s proud multigenerational legacy with the need for transformation and innovation.

We dig into tough topics like navigating company contraction, reshaping culture for performance, and the critical role veterinary expertise plays at the executive level. Dr. Miller opens up about building a sustainable, modern pork business—not just environmentally, but operationally and culturally—and what it takes to attract and develop the next generation of talent in agriculture.

Looking ahead, he shares his five-year vision for The Maschhoffs and gives us a personal peek in the Fast Five round, where he reveals leadership insights, the best advice he’s received, and the three words that define The Maschhoffs in 2025.