A bipartisan resolution was introduced in the U.S. House of Representatives last week recognizing the importance of commodity checkoff programs, including the beef checkoff. Rep. Barry Moore of Alabama put forth the resolution.
“As a cattle producer who invests in the beef checkoff, I know how important this program is to the continued success of America’s cattlemen and cattlewomen. The beef checkoff was created by cattle producers, is run by cattle producers and provides immense benefit to cattle producers,” said NCBA President Todd Wilkinson, a South Dakota cattle producer. “I hope more members of Congress listen to farmers and ranchers and reject animal rights activist-led proposals like the OFF Act that undermine producer control of checkoffs.”
Each year, industry organizations, research institutions and land grant universities develop proposals focused on strengthening beef demand through research, consumer education, marketing and promotion efforts.
Click here to see more...