British Columbia berries receive funding boost for innovation and market growth

Victoria, British Columbia – Agriculture and Agri-Food Canada and the B.C. Ministry of Agriculture - The governments of Canada and British Columbia (B.C.) are investing in the B.C. strawberry, blueberry and raspberry industries to help market competitiveness in berry production through innovative genetics and practices in the province.

 

The Lower Mainland Horticulture Improvement Association is set to receive $200,000 in annual funding a year for the next five years to improve berry genetics. Results from the research will support a plant breeding program that produces superior berry varieties that are suited to the local climate. The program is expected to lead to improved crops, higher fruit quality and increased pest and disease resistance.

 

The berry plant breeding program is supported by the Canadian Agricultural Partnership. The Partnership is a five-year, $3 billion investment by federal, provincial and territorial governments to strengthen the agriculture and agri-food sector.

Video: Financial Confidence: Empowering Women on the Farm

Third episode of our Connecting Women in Agriculture series, we explore the importance of building financial knowledge and confidence in women.

Author and founder of the Trauma of Money Institute, Chantel Chapman, shares her more than 20 years of financial counselling and explores how financial shame uniquely impacts women, especially in agriculture.

You’ll learn aspects of the Trauma of Money Method, Chantel’s framework that empowers women to overcome financial shame, reclaim agency and break free from financial fawning. This session offers practical tools for building confidence, setting boundaries and understanding that financial flourishing is about more than just the numbers.