Beef producers all across the country, from every segment of the industry, are being encouraged to participate in a survey that will help establish a benchmark and course for the beef industry for 2017 and beyond. The Producer Survey of the checkoff-funded 2016 National Beef Quality Audit (NBQA) will collect producer information and opinions, which will be added to the audit’s traditional production research to form an in-depth look at where the industry stands and what its successes and shortcomings are.
“It’s very important that every interested producer weigh in with their information and opinions,” according to Jesse Fulton, NBQA audit manager. “By having substantial participation in the survey across all industry segments, we create the best opportunity for determining where the industry is and where we need to take it.”
The survey will be completely anonymous and include both information about the industry’s cattle operations and the opinions of the people who run them about the strengths and weaknesses of the industry. Input from every segment of the industry – cow-calf, stocker, feeder, dairy and others – is valued and will become part of the detailed picture of the U.S. cattle industry. The survey can be accessed at the Beef Quality Assurance website.
Initiated in 1991, NBQA since its inception has provided the industry a meaningful set of guideposts and measurements relative to the quality conformance of the U.S. beef supply. Conducted every five years, it is based on a set of core principles:
- Only that which is measured can be effectively managed;
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