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Build your company brand and get your products noticed

Learn about marketing strategies and tips to attract more customers and increase sales at an upcoming webinar.
 
Register for the webinar
 
 
This webinar takes place Tuesday, December 15, 2020, from 9 to 10:30 am. It explores marketing strategies including:
  • image
  • display
  • curb appeal
  • merchandising techniques
  • and other tools to attract customers to your business and secure sales
The webinar will be lead by Alberta Agriculture and Forestry’s farmers’ market specialist Eileen Kotowich, and farm direct marketing specialist Karen Goad. They will take a close look at marketing and merchandising tools that help you build your company brand and get your food products noticed by consumers, whether they are shopping at a farmers’ market, online or in-store.
 
You will also see examples of how other businesses have created curb appeal and brand awareness through images, consistent messaging, product sampling, displays, signage and more.
 
Registration deadline: December 14
 

 

Source : alberta.ca

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Dairy Farmers Are Using This Important Tool to Meet Climate Goals

Video: Dairy Farmers Are Using This Important Tool to Meet Climate Goals

Discover the innovative approach dairy farmers are taking to reduce their environmental impact and meet climate goals. From reducing greenhouse gas emissions to sustainable farming practices, learn the trick that's making a significant difference in the dairy industry. Whether you're a farmer, environmentalist, or simply interested in sustainable living, this video reveals the surprising solution that's paving the way for a more eco-friendly future.

Sabino Ahlem-Herrera is a third-generation dairy farmer in Hilmar, California currently utilizing innovative technology like anaerobic digesters to trap methane gas and convert it into biogas, a form of pure energy. Only two percent of the state's public investment in methane reduction has gone to the dairy sector, yet this investment has driven a 30 percent reduction in methane emissions statewide.

Dr. Frank Mitloehner, air quality specialist and director of the UC Davis CLEAR Center, shares more about digesters and explains how current research at UC Davis is producing accurate data on their effectiveness and potential on dairy farms.