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Building Commercial Standards to Boost Trade in Nutrient Enriched Crops

In every step of commercial supply chains, purchasers look to standards to ensure that suppliers are providing valid products and services. Standards are essential for buyers to know what they are getting and to document transactions so that users further along the value chain know where their product has originated. Standards allow for smooth transactions of goods, and ultimately protect the consumer.

Commercial supply chains

Nutrient enriched crops, also called biofortified crops, are a relatively recent innovation developed by HarvestPlus and its CGIAR global agricultural research partners to improve the micronutrient content of the world’s most-widely consumed staples, without use of transgenic modification. The primary objective of these traditionally bred crops is to tackle micronutrient deficiency (hidden hunger) on a large scale.

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Getting Started with FieldOps™

Video: Getting Started with FieldOps™

Get started with FieldOps™ and take control of your operation with real-time visibility and data-driven insights.

In this video, we’ll walk through the essential steps to set up and begin using New Holland FieldOps™, including account creation, connecting your equipment, and establishing accurate field boundaries. Learn how FieldOps brings your machines, fields, and teams together into one connected platform—helping improve efficiency, streamline workflows, and support better decision-making in the field.

You’ll learn how to: • Create a FieldOps account (web or mobile) • Connect your machines through your local New Holland dealer • Upload or create field boundaries • Start operations and visualize agronomic data in real time

Field boundaries are the foundation of accurate data and precision farming. Setting them up correctly helps improve machine performance, guidance accuracy, and overall operational efficiency across your operation.