Building Commercial Standards to Boost Trade in Nutrient Enriched Crops

Feb 11, 2021

In every step of commercial supply chains, purchasers look to standards to ensure that suppliers are providing valid products and services. Standards are essential for buyers to know what they are getting and to document transactions so that users further along the value chain know where their product has originated. Standards allow for smooth transactions of goods, and ultimately protect the consumer.

Commercial supply chains

Nutrient enriched crops, also called biofortified crops, are a relatively recent innovation developed by HarvestPlus and its CGIAR global agricultural research partners to improve the micronutrient content of the world’s most-widely consumed staples, without use of transgenic modification. The primary objective of these traditionally bred crops is to tackle micronutrient deficiency (hidden hunger) on a large scale.

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Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.