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Canadian beef producers getting full access to Japanese market

Canadian beef producers got some good news Monday.

For the first time in two decades, Canadian processed beef will be welcome in Japan.

Canada will have full access to the Japanese market for the first time since 2003 when that country put restrictions on Canadian beef after the discovery of a case of mad cow disease in Alberta.

Japan previously loosened some restrictions in 2019, when it OK’ed imports of Canadian beef from cattle older than 30 months.

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Charting the Future with David Newman: Vision and Strategy as the New CEO

Video: Charting the Future with David Newman: Vision and Strategy as the New CEO

David Newman, the new CEO of the National Pork Board, shares his vision for leading the pork industry forward. In this message, he highlights NPB’s strategic goals and his priorities for the first 100 days and beyond:

Listening and assessing what’s working and where we can improve

Building on a strong foundation of plan, people, programs and product

Developing long-term demand for pork

Empowering state associations and producers

Improving the health of pigs and people

With a focus on strategy and impact, Newman is dedicated to securing a stronger future for pork and the producers who make it possible.