Canadian Beef Producers Now Competing With Australia

Australia has become a competitor for Canadian beef producers.

 

Michael Young is president of Canada Beef.

 

"Traditionally, it's been just the Americans that we competed against but since BSE the Australian sector has moved into the grain fed category and they've since fully developed it," he said. "We run into them everywhere. They put a good product in the box. We need to compete against it, there's nothing wrong with it but there are attributes, sort of emotional and functional attributes, that are associated with Canadian beef that are appealing to some of the markets that we're in."

 

Young spoke last week in Brandon at Manitoba Beef Producers' AGM.

 

He also talked about how the reduction of the swine herd in China due to African swine fever is opening up opportunities for other protein sources, such as beef.

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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under agreement number 2023-38640-39573 through the North Central Region SARE program under project number ENC23-226. USDA is an equal opportunity employer and service provider. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and should not be construed to represent any official USDA or U.S. Government determination or policy.