Canadian Cattle Young Leaders application deadline quickly approaching

Mar 22, 2023

The Canadian Cattle Association is looking for its next crop of individuals for the Canadian Cattle Young Leaders program.

Jessica Radau, the CCA's Youth Leadership Co-ordinator, says the overall objective is to use the program as a built in industry succession planning tool.

She says the program is designed for people 18 to 35 with an interest in any aspect of the cattle industry.

"We're taking young and upcoming leaders in the industry and pairing them with a mentor, and different opportunities for travel and networking to give them the tools and skills they need to continue to drive the growth of the Canadian beef industry for years to come."

She notes that while they see a number of beef producers come through the program, it's open to young people involved in all areas of the beef supply chain that have a passion and want to grow their careers in this space.

Click here to see more...

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard

In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.