Canadian Cattle Young Leaders Program welcomes McDonald's Canada as a Platinum Partner

Dec 14, 2023

McDonald’s Canada has become the very first Platinum Partner of the Canadian Cattle Young Leaders (CYL) Program.

McDonald’s has been a Foundation Partner since 2017 and their support of the program exceeds their financial contributions.

Their support has ranged from participating as mentors to CYL participants, collaborating on workshops and tours, and helping with the judging process for selecting program participants.

The Canadian Cattle Association looks forward to their continued collaboration with McDonald's Canada in their efforts to support the future of the Canadian beef industry.

CCA President Nathan Phinney says the future success of Canada’s beef industry is built on the investment we make in our next generation of leaders.

"We are grateful to McDonald’s Canada for growing their investment in our young leaders and helping us to take our program to new heights."

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Video: What Drives Pork Eating Quality - Dr. Ben Bohrer

In this episode of The Swine it Podcast Show Canada, Dr. Ben Bohrer from The Ohio State University discusses what shapes consumer experience with pork. He explains why juiciness and flavor matter, how stunning and chilling affect pork quality, what consumer research reveals about pork chops, and why education and guidance on pork preparation are critical to improving demand. Listen now on all major platforms!

"Consumer education may be one of the pork industry’s biggest opportunities to improve eating experience."

Meet the guest: Dr. Ben Bohrer / ben-bohrer-57b35bb2 is an Associate Professor of Meat Science and Muscle Biology at The Ohio State University and Owner/Operator of Meat Science Solutions, LLC. He earned his Ph.D. in Animal Sciences from the University of Illinois at Urbana-Champaign and his M.S. and B.S. from The Ohio State University. His work connects animal science, food science, meat quality, processed meats, and consumer eating experience. Learn more from Dr. Ben Bohrer on The Swine it Podcast Show Canada, available on all major platforms.