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Canadian Roundtable For Sustainable Beef Provides Update On Operations

The Canadian Roundtable for Sustainable Beef (CRSB) held its second virtual Annual General Meeting last week.

Key highlights of this past year included completing a full suite of 2030 Canadian Beef Industry Goals, together with the six other national organizations that form the Canadian Beef Advisors. This also complements work done on a global scale through the Global Roundtable for Sustainable Beef, of which CRSB is a member.

The CRSB is working with its stakeholders to review the Certified Sustainable Beef Framework, develop an impact monitoring and evaluation system, and to update its Business Strategy.

Sustainability Benchmarking and Strategy

The National Beef Sustainability Assessment (NBSA) and Strategy provides a comprehensive farm-to-fork measurement of Canadian beef industry performance from environmental, social and economic perspectives, and identifies areas for improvement. The first assessment and strategy, released in 2016, is being updated, with the full results planned for 2023. The data collection phase of the next assessment was launched today, with primary data from Canada’s beef producers being critical to its success. The CRSB is encouraging beef producers, packers, restaurants, retailers and others across the beef supply chain to participate in the update to ensure a robust data set that accurately reflects the sustainability performance of Canadian beef. This update to the NBSA will complement the suite of 2030 Canadian beef goals launched earlier this year.

Certified Sustainable Beef Framework

The Certified Sustainable Beef Framework continues to see significant growth, more than doubling the numbers of companies now sourcing beef from CRSB Certified Sustainable farms and ranches across Canada. Over 5.6 million lbs. of beef sourced from certified sustainable farms and ranches was sold this year, bringing the total since the program began in 2018 to over 14 million lbs. A new Certification Body was added - Ontario Corn Fed Beef Quality Assurance Program for Ontario feedlots, and there are now five processing facilities certified to the Sustainable Beef Processing Standard. Over 17% of the Canadian cattle herd is now raised on Certified Sustainable farms and ranches.

“The CRSB’s AGM is an opportunity to share updates on all the important work being done to advance beef sustainability in Canada. I am so proud of the leadership the CRSB demonstrates in bringing together people who work together in true collaboration. It is exciting to see our supply chain partners embracing our certification program, and their desire to show Canadians the dedication of our farmers and ranchers to sustainable practices,” said Chair Anne Wasko. “But we are also reminded as we plan and strategize for the future, that our work is never done – continuous improvement as they say!”

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Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.



What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.