Canola Council of Canada's "4R Advantage" program help growers recover costs

Oct 19, 2022

As harvest wraps up farmers are turning their attention to other tasks, like soil testing.

Testing in the fall can give farmers more time in the Spring when they are trying to get the crop in.

It also helps with purchasing plans, like buying fertilizer now, before the price increases in the Spring.

Canola Council of Canada Agronomy Specialist Warren Ward says soil testing is a way for growers to determine just what nutrients are in the soil.

"It's always good to know how much is left in there. So, that when you are planning for next year you can know that maybe you don't need to apply the full rate, that you would have without that carryover. In other areas where yield was more normal, or they hit their yield target. Chances are there's going to be less nutrient reserves left in that soil."

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies