Cattle Industry Convention Postponed Until August 2021

Nov 03, 2020

The Cattle Industry Annual Convention and NCBA Trade Show is one of the industry’s biggest events each year, bringing together cattlemen and cattlewomen from across the nation to do the work of our industry. Unfortunately, the current pandemic presents challenges that make bringing people together difficult. With the health and safety of our attendees, exhibitors, sponsors, and partners in mind, NCBA has made the difficult decision to postpone the in-person event to August 2021. However, NCBA will hold some of its traditional business meetings in the January or February timeframe, in accordance with the association’s bylaws.

“Decisions of this magnitude, which impact multiple organizations, stakeholders and companies, are never easy. However, the limits on the number of people who can gather at an event in Nashville and the travel restrictions facing many trade show exhibitors, makes it impossible for us to put on the world-class event our attendees expect this winter,” said NCBA CEO Colin Woodall.

Originally scheduled for February 3-5, 2021, the convention and trade show will now take place August 10-12, 2021. While the event may have a new date, both the convention and trade show will continue to take place at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.