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Cattlemen Applaud Gov. Terry Branstad's Confirmation As Ambassador to China: "Ideal person to help facilitate the U.S. beef industry’s return to the Chinese market"

Craig Uden, president of the National Cattlemen’s Beef Association, today released the following statement in response to the U.S. Senate’s confirmation of Iowa Gov. Terry Branstad to be the U.S. Ambassador to China:
 
“As the six-term governor of a state with more than $10 billion in annual agricultural exports, Terry Branstad is an ideal person to help facilitate the U.S. beef industry’s return to the Chinese market for the first time in 13-plus years. Ambassador Branstad has said that he intends to serve American-produced beef at the U.S. embassy in Beijing, and America’s cattle producers look forward to working with him to make that a reality as soon as possible.”
 
In addition, Mike Cline, president of the Iowa Cattlemen's Association, said:
 
"Ambassador Branstad has been a great friend to Iowa cattlemen and the agriculture industry as Governor of Iowa. 
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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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