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Cattlemen's Organization Launches Aggressive New Membership Campaign

A hard-hitting, two-month membership campaign is being conducted by the National Cattlemen’s Beef Association to strengthen the U.S. cattle producer’s voice in Washington, D.C. on issues critical to both individual cattlemen and women and the nation’s cattle industry. The “Tough Times Require a Tough Team” campaign will run through Jan. 31, 2017, and features benefits to cattle producers that are both immediate and long term.

“Cattlemen and women have a great NCBA team fighting on their behalf in Washington, D.C. every day, but a bigger team means a bigger voice,” according to Tracy Brunner, a Kansas cattleman and NCBA president. “The cattle producer’s enhanced voice in our nation’s capital can improve the business environment for U.S. beef cattle operations and help us keep those operations running today and well into the future.”

Brunner said burdensome regulations are just a part of the challenging landscape cattle producers are facing that needs to be addressed. Working with current and incoming legislators on future farm bills, the viability of U.S. beef in the global marketplace and laws that impact how producers conduct their businesses daily is also essential.

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World Without Cows - Official Trailer

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In World Without Cows, journalists Michelle Michael and Brandon Whitworth take viewers on a global journey to explore the essential role of cattle in agriculture, food systems, and rural economies. Through interviews with farmers, ranchers, and environmental scientists, the documentary challenges the growing wave of misinformation surrounding cattle and climate change.

Prompted by the rise of unscientific narratives that paint livestock in a negative light, Michael and Whitworth set out to tell a more balanced story—one rooted in evidence and lived experience. The film highlights the cultural significance of cows, their contribution to global nutrition, and the innovations within the industry aimed at reducing environmental impact.

World Without Cows is a compelling reminder of the complexity and importance of livestock in a sustainable future.