CCA Conducts Consumer Research Study

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

 

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

 

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

 

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

Video: Spring Planting Prep Just Got Serious… We NEED This!

Getting closer to planting season means one thing… it’s time to get EVERYTHING ready.

Today didn’t go exactly as planned—we thought we’d be hauling potatoes again, but instead we spent the day digging equipment out of the cellar, hooking up the grain drill, and getting tractors ready to roll. With wheat planting just around the corner, every piece of equipment matters.

Of course, it wouldn’t be a normal day without a few problems… dead batteries, hydraulic issues, and a truck tire that absolutely refused to cooperate. We tried everything—jump packs, bead bazooka, ratchet straps… and eventually had to bring out the “big guns” just to get things moving again.

But that’s farm life—adapt, fix, and keep moving forward.

We’re getting close to go-time. Wheat seed is coming soon, and planting season is right around the corner