CCA Conducts Consumer Research Study

Oct 01, 2020

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

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Video: Sow Welfare and Group Housing Systems - Dr. Laya Alves

In this episode of The Swine it Podcast Show Canada, Dr. Laya Alves from the University of São Paulo, in Brazil, discusses how animal welfare regulations are evolving globally and their impact on pig production systems. She explains challenges in group housing, pain management, and euthanasia decisions, while highlighting the role of training and management in improving outcomes and economic sustainability. Listen now on all major platforms!

"Translating welfare requirements into daily farm routines without compromising economic sustainability remains one of the biggest challenges faced by producers globally today."

Meet the guest: Dr. Laya Alves / laya-kannan is a Postdoctoral Researcher at the University of São Paulo, Brazil, focusing on animal welfare in pig production, including pain management, euthanasia, and economic decision making. Her work integrates welfare science with practical farm management and sustainability. She collaborates globally to develop applied tools for producers.