CCA Conducts Consumer Research Study

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

 

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

 

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

 

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

Video: Season 6, Episode 12: Veterinarians’ Perspectives on Managing Swine Herd Health Across All Phases

Identifying challenges in swine production and turning them into solutions through research and team development is the focus of this episode. Dr. Christine Mainquist-Whigham of Pillen Family Farms and DNA Genetics shares insights on herd health, biosecurity and trial work to improve pig performance. She also discusses her team’s research philosophy, how they evaluate rate of investment and how they gather feedback from employees to address challenges and maintain herd health across all phases of production. Dr. Carlos Roudergue of Country View Family Farms discusses the growing complexity of swine production, especially as technology increases and employee interaction decreases. He also shares how their workforce is shifting toward more specialized roles to support herd health and efficiency.