CCA Conducts Consumer Research Study

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

 

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

 

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

 

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

Video: Jim Smalley: The Voice That Defined Saskatchewan Agriculture Journalism | CKRM 100th Anniversary

Our next 620 CKRM Icon is Jim Smalley. Jim reflects on his remarkable career, from his early days in Ontario and his first steps into news, to his move west and his lasting impact on Saskatchewan’s airwaves.

After joining CKRM in 1982, Jim spent more than four decades as one of the province’s most trusted and recognizable voices. Jim defined agricultural journalism — not just in Saskatchewan, but across Canada. His commitment to telling the stories of farmers, rural communities, and the people behind the headlines set the standard. Now retired from the newsroom that proudly bears his name, Jim shares memorable stories from his time on air. A broadcaster, a storyteller, and a true voice of Saskatchewan — Jim Smalley’s legacy continues to resonate at CKRM and beyond.