CCA Conducts Consumer Research Study

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

 

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

 

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

 

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

Video: The Unveiling Of A Brand New Tractor! Brand New Caseih Magnum!!

Case IH invited us out to an event in Racine, Wisconsin, and it turned out to be an absolute trip of a lifetime! CaseIH is celebrating the 250th anniversary in style!! Very cool to be apart of this event!

We kicked things off with an incredible deep-dive into the rich history of Case IH and the legendary Magnum tractor lineup. From there, we got exclusive, behind-the-scenes access to the official Case IH testing facility to see how these massive machines are pushed to their absolute limits.

But the real highlight came after the tour. We were transported to a location for the main event: the grand unveiling of a brand-new, completely custom, 1-of-1 tractor named "Providence."

A massive thank you to Case IH for inviting us out and letting us bring you guys along for the ride. This was an experience we won't ever forget!

Drop a comment below: What do you think of the "Providence" Magnum?!