CCA Conducts Consumer Research Study

The Canadian Cattlemen's Association gave producers an industry update during a recent Virtual Town Hall event.

 

President Bob Lowe says the CCA's Public and Stakeholder Engagement Group recently completed a Consumer Research Study:

 

"Most Canadians have a positive impression of the industry. The industry is well regarded as one that produces a high quality product and has positive economic contributions for our country and communities. Well the impressions are largely positive Canadians are less certain about industry efforts to limit environmental impacts. This to me is an easy thing to get around. We have the science that shows how cattle and the environment go hand in hand."

 

He notes 68% feel better about the industry after learning about its commitment to the environmental footprint.

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.