CCA elects new leadership team

Mar 28, 2023

The Canadian Cattle Association held their Annual General Meeting in Ottawa last week.

During the event they discussed a number of key issues from proposed changes to traceability regulations, to trade, animal welfare and the need for further enhancements to business risk management programs.

A new leadership team for 2023-24 was also elected with Nathan Phinney of New Brunswick named as President, and Tyler Fulton of Manitoba as Vice-President.

The CCA also welcomed the following new board members for 2023-24: Renee Ardill (BC), Jana Harman (AB), Graham Overguard (AB), Greg Schmidt (AB), Curtis Vander Heyden (AB), John Schuttenbeld (NB), and Kevin Simmons (PEI). With the election of Tyler Fulton to Vice President, a new board member from Manitoba is forthcoming.

Phinney took over the role of CCA President in December 2022, following the sudden passing of Reg Schellenberg.

"The transition to CCA President has not been an easy one, Reg left big shoes to fill. It’s an honour to have the support of CCA’s board members to lead our organization and continue our work on the issues of importance to Canadian cattle farmers and ranchers."

During the AGM the Schellenberg family was in attendance taking part in a dinner to honour Reg’s legacy and contributions to CCA and the broader Canadian beef industry.

Source : Pembinavalley online

Video: What Successful AI Implementation Looks Like in the Protein Industry | Ben Allen, CEO of BinSentry

In this conversation, Ben Allen, CEO of BinSentry, explores what separates successful AI implementation from early experimentation across the protein industry. As producers begin integrating artificial intelligence into their operations, the most effective implementations share common themes: strong data foundations, practical use cases, and a focus on solving real operational challenges. Ben discusses why data quality and integration are essential for AI to deliver meaningful results, and why technology alone is not enough. Successful adoption also depends heavily on people, training, and company culture, ensuring teams understand how to use new tools and trust the insights they provide. Looking ahead, the conversation highlights the steps protein producers can take today—from improving data infrastructure to embracing digital tools—to position their operations for long-term success in an increasingly AI-driven industry.