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CCA Reflects On COVID Challenges In The Beef Sector

The livestock sector, like many others, got hit hard by COVID.
 
Bob Lowe, President of the Canadian Cattlemen's Association reflects on the impact.
 
"When we look back at this time last year it was all roses. The futures were up, exports were really moving hard, we were opening up new markets and from a beef producers point of view there was no downside. That carried on fairly well til the middle of March, and then we all know what happened."
 
He says the pandemic showed us where the pressure points are in the supply chain, and it's obvious it's in the packing plants.
 
"When Cargill shut down for the 14 days, and JBS well they slowed right down. When you consider those two plants are about 80% of Canada's capacity
it didn't take long to back things up."
 
He says producers and processors should all be commended for the way they came through it, as well as the front line workers in the packing plants and grocery stores.
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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."