CCA renames its two industry-leading youth development programs

Oct 03, 2022

The Canadian Cattle Association (CCA) has renamed its two industry-leading youth development programs.

Beginning October 3, 2022, the Cattlemen’s Young Leaders Mentorship program will become “Canadian Cattle Young Leaders”, and the Young Cattlemen’s Council will become “Canadian Cattle Youth Council”.

According to a news release, these names will further align the programs with CCA, where "Canadian" will strengthen its national identity when these young leaders represent the industry at meetings and events around the world.

“It’s an exciting time for the beef industry as we pave a strong future,” said CCA President, Reg Schellenberg. “It’s important to have youth involved in these conversations, not only giving them a chance to learn from community leaders, but to share their ideas on how we ensure a vibrant industry for years to come.”

Click here to see more...

Video: Food Inflation and Pork Demand - Dr. Sylvain Charlebois

In this episode of The Swine it Podcast Show Canada, Dr. Sylvain Charlebois, Professor and Director of the Agri-Food Analytics Lab at Dalhousie University, discusses how food inflation is reshaping Canadian protein demand. He explains why pork remains competitively priced, consumer behavior, and why transparency, AI-assisted shopping, and protein demand will matter in the years ahead. Listen now on all major platforms!

"The potential of pork is there. We just need to see the product assume that role and take it away because all the elements are there."

Meet the guest: Dr. Sylvain Charlebois is a Professor in Dalhousie University's Faculty of Management and Director of the Agri-Food Analytics Lab. His research focuses on food distribution, food policy, food safety, food security, and traceability. Dr. Charlebois has written four books and more than 500 peer-reviewed and scientific articles. He holds a BComm from the Royal Military College, an MBA from UQAM, and a DBA from the University of Sherbrooke. Learn more from Dr. Sylvain Charlebois on The Swine it Podcast Show Canada, available on all major platforms.