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CFA Pleased to Present Report: Data as a Foundation for Sustainable Productivity Growth; Signs onto Ag Data Transparent Program as First Canadian Farm Industry Member

Ottawa – The Canadian Federation of Agriculture is proud to present its recently published report, Data as a Foundation for Sustainable Productivity Growth.

The report emphasizes the critical need for a comprehensive policy and legislative framework to harness the benefits of advanced data analytics and precision farming. It highlights the essential role of both government and industry leaders in establishing clear parameters for data use, sharing and interoperability, alongside fostering public and private investments in connectivity infrastructure and equipment standards.

The report includes six key recommendations to harness data to help achieve agriculture’s immense potential as both an economic engine and a powerful tool in the fight against climate change.

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Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Video: Syngenta Ag Stories - Reanna Hagel, Channel Marketing Manager

Growing up on a cow-calf operation and small feedlot near Lumby, BC, Reanna learned agriculture the hands-on way with her sister on the family farm. Today, as Channel Marketing Manager for Syngenta Canada, what Reanna loves most about her work is simple: the customer is always at the centre. Whether that's a grower or a channel partner, she understands them on a personal level - because she's the daughter of one. But for Reanna, supporting ag doesn't stop at her job. She volunteers with local 4-H clubs, lends a hand to her farming neighbours, and is raising her own kids to understand and respect the land. Her advice to the next generation? "It's an amazing time to be in the industry - it's going to look completely different in 20 years. To be part of the evolution is very exciting."