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Consumer Resources Highlight Redesigned Beef Website

Digital communication is a key tool in the South Dakota Beef Industry Council's (SDBIC) consumer education and outreach efforts. It's also vital to the SDBIC's work with the state's beef producers and industry partners. Now, the SDBIC has a redesigned website which offers easy access for all, to all things beef.   
 
"We're thrilled to have this resource now available for our consumers and producers," said Amanda Bacon, Director of Communications. "This has been a long-time coming. The website is now a dynamic, mobile-responsive platform you can view from any PC or mobile device. That means whether you're looking for recipe ingredients in the grocery store, or you're a producer looking to see more about how your checkoff is utilized, the information you need is readily available with just a click."
 
The recipe section is one of the site's primary features, showcasing recipes which change to coincide with the seasons, SDBIC programs, and promotions. This section also features a variety of cooking videos from Holly Swee, RD, LN, Director of Nutrition, and a wealth of beef nutrition information.
 
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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.