Consumers buy local to support farms, study says

Aug 19, 2022

HALIFAX— Local food enjoys popular sentiment in Canada but not at the cash register. While consumers say they want to buy local most of the time, few Canadians actually do so when grocery shopping or eating at a restaurant. This was confirmed in a recent survey conducted by the Agri-Food Analytics Lab at Dalhousie University in partnership with Angus Reid.

Very few Canadians believe local foods are better products, and only 5% of Canadians believe local foods are cheaper. Rather, the new survey found that respondents buy local food to support farmers and the economy, in that order. Supporting environmental sustainability was the third most popular reason for buying local food.

“I think the image of local food products needs work. It’s almost as if Canadians just want to do farmers and agri-food companies a favour while purchasing,” observed Dr. Sylvain Charlebois, Director of the Agri-Food Analytics Lab. “Canadians clearly don’t see how local foods can provide benefits to them directly.”

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Video: Residue Management

Residue Management conservation practice manages the amount, orientation, and distribution of crop and other plant residue on the soil surface year-round while limiting soil-disturbing activities used to grow and harvest crops in systems where the field surface is tilled prior to planting. This video explores how Ryan McKenzie implemented this conservation practice on his farm in Samson, Alabama.

Practice benefits:

• Increases organic matter

• Improves air quality

• Decreases energy costs

• Reduces erosion

• Improves soil health

The Conservation at Work video series was created to increase producer awareness of common conservation practices and was filmed at various locations throughout the country. Because conservation plans are specific to the unique resource needs on each farm and also soil type, weather conditions, etc., these videos were designed to serve as a general guide to the benefits of soil and water conservation and landowners should contact their local USDA office for individual consultation.