Cornell Cooperative Extension announces Fall 2023 Meat Processing and Marketing Workshop Series

Sep 18, 2023

This Fall, the Cornell Agricultural Marketing Research Program will offer workshops in 5 locations around Central and Western NY on meat processing and marketing topics. The series has been made possible through funding from the Northeast Risk Management Education program.

Consumer demand for locally raised meats, sourced directly from the farm, spiked in 2020 as consumers faced pandemic-induced grocery store shortages and price increases. Market demand remains strong as consumers appreciate the quality and value when they purchase meat from local farms. While new demand presents an opportunity for NY’s livestock farmers, selling meat direct-to-consumer also presents challenges and risks. This workshop teaches producers how to avoid and address common challenges they encounter with meat processing and direct-to-consumer meat marketing.

Click here to see more...

Video: How Data Predicts Swine Outbreaks - Swaminathan Jayaraman

In this episode of The Swine it Podcast Show Canada, Swaminathan Jayaraman, Research Assistant and PhD Candidate at Iowa State University College of Veterinary Medicine, explains how integrated data systems can improve disease surveillance in swine production. He discusses combining diagnostics, animal movement data, production records, and spatial analytics to identify risks earlier and support proactive decision-making for PRRS, PED, and swine influenza. Listen now on all major platforms!

"Disease surveillance remains largely reactive because outbreaks are often confirmed only after transmission has already occurred across multiple connected production sites."

Meet the guest: Swaminathan Jayaraman / swamjay is a Graduate Research Assistant at Iowa State University College of Veterinary Medicine. With academic training in management information systems and engineering, he focuses on integrating diagnostic, production, and movement data to improve disease surveillance and decision support in swine production systems. Listen to Swaminathan Jayaraman on The Swine it Podcast Show Canada, available on all major platforms.