Cow-Calf Producer Focus Group Looks At Cost Of Production

Oct 01, 2020

The new Cow Calf Cost of Production Initiative was announced last month as part of the Canadian Beef Industry Conference.

The project will provide some key information for the Industry.

Bob Lowe, President of the Canadian Cattlemen's Association says they are encouraging producers to sign up for the focus groups:

"It will host 26 cow-calf producer focus groups across Canada to establish baseline cost of production,

statistics and develop future farm scenarios. This project will provide benchmarking data for cow-calf producers in every province."

Producers can sign up for the Cow Calf Cost of Production Initiative at www.canfax.ca

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.