Value of an Effective State & National Beef Checkoff PartnershipVideo: Value of an Effective State & National Beef Checkoff Partnership
A strong future for the beef industry starts with teamwork, to ensure we’re all working together to move the industry forward. Valerie Bass, Executive Director of the Tennessee Beef Industry Council, explains the importance of the partnership between state and national cattle organizations and give insights on how Tennessee cattle producers promote beef on the state level.