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CPMA announces the 2024 PFP participants

The Canadian Produce Marketing Association (CPMA) is proud to announce 20 rising stars who will participate in the 2024 Passion for Produce (PFP) program in Vancouver. As an added value to membership, PFP was created by CPMA in 2010 to provide young professionals in the produce industry with the opportunity to accelerate their professional development through a unique mentoring experience at the CPMA’s Annual Convention and Trade Show.

“We are delighted to see a great interest in this program from young professionals working within our industry,” said Ron Lemaire, CPMA President. “PFP is a program that provides participants with mentorship and education opportunities in a fast-paced but fun setting. This allows them to expand their professional network and their knowledge beyond the scope of their current role within the industry.”

Over the three-day Convention and Trade Show, PFP participants will be partnered with industry mentors for interactive sessions, networking events, and more to learn all they can about the fresh produce industry in Canada. PFP participants gain knowledge through first-hand experiences, discussions, and networking that empowers them to return to work with an enriched understanding and renewed enthusiasm for the produce industry. Participants develop lasting relationships with mentors, fellow candidates, and other industry leaders that will guide them through their careers. 

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Predictive weed Management saves on herbicide costs and increases yield potential

Video: predictive weed Management saves on herbicide costs and increases yield potential


Gowan Canada is partnering with Geco Strategic Weed Management to help Canadian growers take a strategic approach to weed control through data-driven prediction and planning.

Geco’s technology uses data and AI to map where weeds have been over the past five years and predict where patches are likely to emerge next season. These insights allow farms and retailers to plan ahead and target actions in the most challenging areas.

“Our technology enables the question: if you could know where your most problematic patches are and where they are spreading to, what could you do differently? That’s what our technology makes possible,” said Greg Stewart, CEO of Geco. “Many of our farms are already using our prescriptions along with Gowan products, so this collaboration is a natural next step.”