CRSB releases second National Beef Sustainability Assessment

Jan 24, 2024

On January 15, 2024, the Canadian Roundtable for Sustainable Beef (CRSB) released its second and highly anticipated National Beef Sustainability Assessment (NBSA) and Strategy report.

The assessment reflects three years of in-depth scientific analysis and highlights the Canadian beef sector’s progress between 2014 and 2021 on sustainability indicators like greenhouse gas emissions, biodiversity, carbon storage, people’s health and safety, animal care, economic contributions and more.

Key environmental improvements include a 15 per cent reduction in greenhouse gas emissions to produce 1 kg of beef (boneless and consumed) since 2014. The report also shows that land used for beef cattle production is estimated to store 1.9 billion tonnes of soil organic carbon, and with overall loss of habitat, Canadian beef farmers and ranchers play an important role in preserving intact critical habitat wildlife need for reproduction and feeding.

Source : Can Cattle

Video: How Aurora Pharmaceutical Became a Leader in Animal Health

Dr. Michael Strobel, Founder and CEO of Aurora Pharmaceutical, discusses the company's remarkable journey from a veterinarian-led startup to a leading developer and manufacturer of animal health solutions.

In this exclusive interview, Dr. Strobel shares how Aurora Pharmaceutical was built around a simple but powerful mission: putting customers, producers, veterinarians, pet owners, and patients first. Learn how the company has grown by focusing on high-quality, science-backed, and cost-effective solutions for livestock, companion animals, and human health markets.

Discover how Aurora's commitment to innovation, affordability, and customer service continues to drive its expansion across swine, cattle, poultry, equine, companion animal, and human health sectors. Dr. Strobel also discusses the importance of understanding real-world challenges facing producers and veterinarians and how Aurora develops practical solutions that improve animal health while supporting producer profitability. Aurora's veterinarian-founded approach, commitment to American manufacturing, and focus on delivering value have helped establish the company as a trusted partner throughout the animal health industry.