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CRSB releases second National Beef Sustainability Assessment

On January 15, 2024, the Canadian Roundtable for Sustainable Beef (CRSB) released its second and highly anticipated National Beef Sustainability Assessment (NBSA) and Strategy report.

The assessment reflects three years of in-depth scientific analysis and highlights the Canadian beef sector’s progress between 2014 and 2021 on sustainability indicators like greenhouse gas emissions, biodiversity, carbon storage, people’s health and safety, animal care, economic contributions and more. 

Key environmental improvements include a 15 per cent reduction in greenhouse gas emissions to produce 1 kg of beef (boneless and consumed) since 2014. The report also shows that land used for beef cattle production is estimated to store 1.9 billion tonnes of soil organic carbon, and with overall loss of habitat, Canadian beef farmers and ranchers play an important role in preserving intact critical habitat wildlife need for reproduction and feeding.

Source : Can Cattle

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New PIC Technology Transforming Pork Quality!

Video: New PIC Technology Transforming Pork Quality!


Clay Eastwood, Applied Meat Scientist at PIC tells us how their Pork Chop Studio team is using advanced imaging and artificial intelligence to create ideal eating experience.

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