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Cultures Gen V earns B Corp Certification

Based in Sainte-Clotilde, Cultures Gen V, the largest greenhouse producer in Québec, has been awarded the prestigious B Corp Certification. By becoming the first greenhouse business in Canada to receive this distinction, Cultures Gen V meets rigorous social and environmental performance standards, transparency, and accountability. 

The agri-food sector, particularly greenhouse production, faces complex and sector-specific environmental issues, such as energy management and reducing greenhouse gas emissions. Despite these challenges, Gen V has adopted sustainable practices by prioritizing green energy and making decisions focused on the well-being of its employees and the community. 

This process, which spanned three years, was kick-started by the family’s next generation, who will eventually take over the company. 

By integrating high standards across the five pillars of B Corp certification (i.e., governance, community, customers, employees, and environment), the company sets a new benchmark. It shows that combining economic performance with social responsibility is possible—even in an industry known for its environmental challenges. 

The company has implemented several initiatives to improve its environmental, social, and organizational performance. Key measures include:

 

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Trending Video

Seeding Winter Wheat near Oshkosh Nebraska

Video: Seeding Winter Wheat near Oshkosh Nebraska

Seeding Winter Wheat near Oshkosh Nebraska

I am in the fie3ld with a farmer near Oshkosh Nebraska as he his no-till drilling winter wheat into a harvested corn field. In the video the farm is running their John Deere 9470RX tractor pulling a 42 foot wide Deere 1890C air drill with a 1910 commodity cart.

Winter wheat will emerge this fall and go dormant over the winter. In the spring it will stat growing again and be ready to harvest in mid July.