Dairy Diversity Ready to Grow

Sep 25, 2024

It might sound crazy to think that a product that’s already in 94 percent of U.S. households has room to grow, but the numbers indicate it’s true. Here’s what we’re talking about:

This comes from a study done by the International Food Information Council, supported by NMPF and the International Dairy Foods Association, on consumption habits among diverse U.S. populations. What’s striking is that, even though self-reported lactose intolerance among non-White populations runs at roughly 30 percent (according to the same study), clear majorities among Black, Hispanic and Asian/Pacific Islander populations haven’t even tried milk that addresses that intolerance, forgoing an option that provides 13 essential nutrients. And presumably, some of those non-milk drinkers are in that 6 percent who don’t have it in their refrigerators.

(And conversely, some of that 94 percent must include lactose-intolerant consumers. Are they taking lactase pills to aid in digestion? Are other household members the milk drinkers? There’s still much to know.)

The point is this: At a time when the committee drafting recommendations for the next Dietary Guidelines for Americans is looking at nutrition science and contemplating recommendations that are appropriate to the lived experiences of a wide range of Americans, it’s important to meet people where they are. For the overwhelming majority of them, that means a place where they have milk in the fridge. Those who aren’t there are in a place where awareness of the numerous ways to benefit from dairy nutrition, regardless of lactose tolerance, isn’t what it needs to be.

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.