DuBreton farms are now certified by the California Animal Care Program (Prop12)

Nov 20, 2023

As a leader in animal welfare, duBreton is proud to announce that they are one of the first companies to be certified and ready for the implementation of California’s Proposition 12 which restricts gestation crate usage and requires 24 square feet of space per sow.

“Today, we take another step forward, since we are not just compliant, but fully audited and ready for California’s Proposition 12, which goes into effect on January 1st, 2024,” declared Vincent Breton, CEO.

DuBreton farms have specialized in animal welfare for decades now, raising crate-free pigs since 2003. Thanks to their USDA Organic, Certified Humane Raised and Handled®, and GAP 5-step certifications, they not only comply with but greatly surpass Prop 12 requirements.

The company has been raising antibiotic-free animals for over 20 years. As an early adopter and promoter of the third-party certification process, they strongly believe that certifications bring enormous value to consumers. “Animal welfare protocols, the use of antibiotics, and farm animal raising practices should not only be words but should become a culture,” Vincent concludes.

Source : Swine Web

Video: CEO's of the Industry: Brad Freking, CEO of New Fashion Pork

In this exclusive interview, Brad Freking, CEO of New Fashion Pork, shares his journey from the ground up in the swine industry and provides unique perspectives on the most pressing issues facing the sector today. Brad dives deep into the ongoing debate around loose sow housing, offering a viewpoint that contrasts with that of Brent Hershey. While Hershey has voiced criticism of certain industry practices, Brad emphasizes the need for unity, focusing on collaboration rather than internal conflict. He believes the industry should prioritize consumer choice and avoid attacking one another, as working together will better serve both producers and consumers alike.

We also explore the challenges of sustainability and how New Fashion Pork is adapting to rising costs and the need for innovation in modern agriculture. Brad discusses the importance of leadership evolution, the role of technology, and New Fashion Pork’s strategy for meeting changing consumer preferences for better product quality.

Additionally, Brad reflects on his greatest accomplishments and lessons learned as a CEO and shares his vision for the future, including the biggest opportunities and challenges for New Fashion Pork in the next five years.