Farm and industry leaders can now register for CrossRoads – Alberta’s Crop Conference and take advantage of early bird pricing. CrossRoads is excited to host 500 participants at the Double Tree by Hilton Hotel West Edmonton in Edmonton, Alberta, on January 28 and 29, 2025. The two-day conference will kick off with an Opening Night Reception on January 27.
With a primary focus on the unique challenges and opportunities faced by farmers in the region, CrossRoads is designed to empower attendees with cutting-edge insights, technological advancements, and sustainable practices crucial for modern farming.
“We are excited with this year’s theme – Future proof your farm,” says farmer and foundation chair Todd Hames. “The industry is constantly evolving, and we want to bring the information to the farmers that helps make their farms more successful for the future”.
Early bird pricing of $475 for a Full Access Pass is in effect now until December 31, 2024, at crossroadscropconference.ca. Each ticket is value-packed with insightful speakers, hot breakfast & lunch, special events like the Opening Reception, Beer Hour Reception and more. With registration limited to 500 of western Canada’s farm and industry leaders, tickets are sure to sell quickly.
Over two days, CrossRoads will feature keynote speakers like Canadian farm to plate connector Michele Payn speaking about communicating with relevancy, clarity and trust in the industry. Bill Wirtz will be talking about the impact of ag policy on Canadian agriculture and the conference will close with agricultural meteorologist, Drew Lerner.
The annual event is a working collaboration by three of Alberta’s crop commissions - Alberta Canola, Alberta Grains and Alberta Pulse Growers.