Everybody Milk campaign launch

Oct 18, 2022

Dairy Farmers of Ontario (DFO) is launching a new marketing campaign that invites all Ontarians to celebrate their love for milk called Everybody Milk. Building upon the strong foundation established through ongoing marketing efforts, the campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Through this campaign, DFO will show people from all walks of life declaring their love for milk and all the ways they enjoy it. From a cold glass of milk to ice cream and cheese, it’s a love that can’t be denied, and DFO is celebrating it in all its glory.

The campaign kicks off on Oct. 10, with 30- and 15-second ads on TV, as well as online video ads, social media, influencers, public relations, billboards, digital advertising, traditional radio and Spotify audio.

Stay tuned through November for more news as we make a celebratory toast to milk!

Source : New Milk

Video: Post-Weaning E. coli Control - Dr. Rodrigo Paiva

In this episode of The Swine it Podcast Show Canada, Dr. Rodrigo Paiva, DVM and PhD candidate at Iowa State University, explains how post weaning colibacillosis has changed in recent years and why pathogenic Escherichia coli has become more important in swine production. He discusses virulence factors, diagnosis, whole genome sequencing, biosecurity, and practical strategies to reduce disease risk while improving herd health. Listen now on all major platforms!

"Pathogenic E. coli now behaves like a robust, well-equipped truck carrying multiple tools for post-weaning disease."

Meet the guest: Dr. Rodrigo Paiva / rodrigo-paiva-09364355 is a veterinarian and PhD candidate at Iowa State University specializing in swine health, veterinary epidemiology, and post weaning colibacillosis. After several years working in commercial swine production in Brazil, his research has focused on understanding pathogenic Escherichia coli and improving disease prevention in modern production systems. Listen to Dr. Rodrigo Paiva on The Swine it Podcast Show Canada, available on all major platforms.