Everybody Milk campaign launch

Oct 18, 2022

Dairy Farmers of Ontario (DFO) is launching a new marketing campaign that invites all Ontarians to celebrate their love for milk called Everybody Milk. Building upon the strong foundation established through ongoing marketing efforts, the campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Through this campaign, DFO will show people from all walks of life declaring their love for milk and all the ways they enjoy it. From a cold glass of milk to ice cream and cheese, it’s a love that can’t be denied, and DFO is celebrating it in all its glory.

The campaign kicks off on Oct. 10, with 30- and 15-second ads on TV, as well as online video ads, social media, influencers, public relations, billboards, digital advertising, traditional radio and Spotify audio.

Stay tuned through November for more news as we make a celebratory toast to milk!

Source : New Milk

Video: How Data Predicts Swine Outbreaks - Swaminathan Jayaraman

In this episode of The Swine it Podcast Show Canada, Swaminathan Jayaraman, Research Assistant and PhD Candidate at Iowa State University College of Veterinary Medicine, explains how integrated data systems can improve disease surveillance in swine production. He discusses combining diagnostics, animal movement data, production records, and spatial analytics to identify risks earlier and support proactive decision-making for PRRS, PED, and swine influenza. Listen now on all major platforms!

"Disease surveillance remains largely reactive because outbreaks are often confirmed only after transmission has already occurred across multiple connected production sites."

Meet the guest: Swaminathan Jayaraman / swamjay is a Graduate Research Assistant at Iowa State University College of Veterinary Medicine. With academic training in management information systems and engineering, he focuses on integrating diagnostic, production, and movement data to improve disease surveillance and decision support in swine production systems. Listen to Swaminathan Jayaraman on The Swine it Podcast Show Canada, available on all major platforms.