Dairy Farmers of Ontario (DFO) is launching a new marketing campaign that invites all Ontarians to celebrate their love for milk called Everybody Milk. Building upon the strong foundation established through ongoing marketing efforts, the campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.
Through this campaign, DFO will show people from all walks of life declaring their love for milk and all the ways they enjoy it. From a cold glass of milk to ice cream and cheese, it’s a love that can’t be denied, and DFO is celebrating it in all its glory.
The campaign kicks off on Oct. 10, with 30- and 15-second ads on TV, as well as online video ads, social media, influencers, public relations, billboards, digital advertising, traditional radio and Spotify audio.
Stay tuned through November for more news as we make a celebratory toast to milk!
Source : New Milk