Everybody Milk campaign launch

Oct 18, 2022

Dairy Farmers of Ontario (DFO) is launching a new marketing campaign that invites all Ontarians to celebrate their love for milk called Everybody Milk. Building upon the strong foundation established through ongoing marketing efforts, the campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Through this campaign, DFO will show people from all walks of life declaring their love for milk and all the ways they enjoy it. From a cold glass of milk to ice cream and cheese, it’s a love that can’t be denied, and DFO is celebrating it in all its glory.

The campaign kicks off on Oct. 10, with 30- and 15-second ads on TV, as well as online video ads, social media, influencers, public relations, billboards, digital advertising, traditional radio and Spotify audio.

Stay tuned through November for more news as we make a celebratory toast to milk!

Source : New Milk

Video: Exploring Precision Data in Swine Production - Dr. Janice Siegford

In this episode of The Swine it Podcast Show, Dr. Janice Siegford from Michigan State University discusses how precision livestock farming data can support pig health, welfare, transparency, and decision making. She explains why data ownership, privacy, consumer perception, and cost sharing must be addressed as technology becomes more common on farms. Listen now on all major platforms.

“Precision livestock farming data can support producers, veterinarians, certifiers, and consumers by enabling improved monitoring, prediction, and decision-making across the entire production system.”

Meet the guest: Dr. Janice Siegford / janice-siegford-24318839 is a Professor and Associate Chair in the Department of Animal Science at Michigan State University. Her expertise in animal welfare, neuroscience, and zoology supports research on pig behavior, stress resilience, and precision livestock farming. Her work explores early weaning, genetics, and stakeholder perspectives on technology adoption to improve pig care, health, and productivity. Learn more from Dr. Janice Siegford on The Swine it Podcast Show, available on all major platforms.