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Everybody Milk campaign launch

Dairy Farmers of Ontario (DFO) is launching a new marketing campaign that invites all Ontarians to celebrate their love for milk called Everybody Milk. Building upon the strong foundation established through ongoing marketing e­fforts, the campaign reminds everyone of their love for milk in a celebratory, fun and meaningful way with the goal of increasing consumption.

Through this campaign, DFO will show people from all walks of life declaring their love for milk and all the ways they enjoy it. From a cold glass of milk to ice cream and cheese, it’s a love that can’t be denied, and DFO is celebrating it in all its glory.

The campaign kicks off­ on Oct. 10, with 30- and 15-second ads on TV, as well as online video ads, social media, influencers, public relations, billboards, digital advertising, traditional radio and Spotify audio. 

Stay tuned through November for more news as we make a celebratory toast to milk!

Source : New Milk

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What If Everything You Knew About Feed Inventory Was Wrong?

Video: What If Everything You Knew About Feed Inventory Was Wrong?

AI, Agriculture & the Future of Smart Farming with BinSentry CEO Ben Allen. Every day, livestock producers make thousands of dollars' worth of decisions based on one simple question: How much feed is actually left in the bin? For decades, the answer has often been an estimate.

In this episode of AgTech with Andrew, I sit down with Ben Allen, CEO of BinSentry, to explore how artificial intelligence, machine vision and real-time data are transforming one of agriculture's most overlooked challenges—feed and grain inventory management.
We discuss why some of the biggest inefficiencies in livestock production aren't happening in the barn, but throughout the feed supply chain. Ben shares insights from his career leading agricultural technology companies, explains why AI must solve real business problems to earn producer trust, and offers his vision for the connected farm of the future.

In this interview, you'll discover:
Why feed inventory has remained one of agriculture's biggest blind spots
How AI is reducing costly feed outages, waste and unnecessary deliveries
The hidden safety risks of traditional bin inspections
What separates successful ag technologies from those that never gain adoption
How connected farms are changing decision-making for producers, feed mills and integrators
Why real-time inventory may become as important as precision planting and autonomous equipment

Whether you're a livestock producer, grain farmer, feed manufacturer, ag retailer, nutritionist or simply passionate about the future of agriculture, this conversation offers valuable insights into where the industry is headed.