Farm Country Update: How Will Proposition 12 Change the Pork Industry?

May 29, 2023

On May 11, 2023, the U.S. Supreme Court upheld California’s new humane-pork law, Proposition 12, in a 5-4 decision, choosing not to accept the challenge by the National Pork Producers Council and American Farm Bureau Federation.

Since the decision, the pork industry has been filled with a number of questions and unknowns about how California’s Prop 12 law might impact producers across the nation.

To help bring clarity to the recent ruling and how it may impact stakeholders across the pork supply chain, Jennifer Shike, editor of Farm Journal’s PORK, and industry experts will discuss the Proposition 12 ruling in an upcoming Farm Country Update on June 1.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.