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Farm Credit Canada recently released its 2023 market outlook for the beef and hog sector

FCC's chief economist JP Gervais says it's an interesting time in the ag markets right now.

He points out that a key factor overall right now is the high-interest rates, something he doesn't expect to see change anytime soon. 

Gervais says commodity prices have come down lately and there's a lot of uncertainty going forward as to what the crops are going to look like in the prairies and around the world.

"You know, you look south of the border and some of the challenges that they have with winter wheat right now. That has been giving a little bit of life in the wheat market."

Overall for grains and oilseeds, it's a matter of weaker commodity prices than what we had in recent years, while in the livestock sector, there are a couple of different things happening.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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