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Farm Equipment Editor to Moderate Technology Panel During FEMA Fall Convention

Mike Lessiter, editor/publisher of Farm Equipment and Precision Farming Dealer, will moderate the New Technology Panel: Today, Tomorrow & Beyond, during the Farm Equipment Manufacturers Assn. Fall Convention, Oct. 22-24 in Addison, Texas.

This engaging panel discussion delves into the promising innovations and cutting-edge technologies poised to transform the ag and farm equipment manufacturing industry. Presenters include:

Chris Hunsaker (Co-Founder/CEO, Acuitus Ag)
Colin Hurd (CEO, Mach)
Rodger Murdock (Director Sales & Marketing, Montag Manufacturing, Inc.)
Daniel Rauchholz (President, Farmada)

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Seed Testing: Regulatory Cost or Competitive Advantage?

Video: Seed Testing: Regulatory Cost or Competitive Advantage?

Most seed companies see testing as a regulatory box to check.

But what if it’s actually one of your strongest competitive advantages?

In this conversation with Amanda Patin, North America Business Development Director for US Crop Science at SGS, we dig into what seed testing really reveals, far beyond germination and a lab report. From seed vigor and mechanical damage to stress performance and pathogen pressure, Patin explains how deeper testing can help companies differentiate their seed, protect value, and drive real return on investment.

If seed testing is something you only think about when you have to, this discussion might change how you see and use it.